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68
Overall Score
Voice82
Substance74
Specificity60
Clarity71
Engagement55

After Riff improves it:

81
New Score
Voice84 +2
Substance78 +4
Specificity79 +19
Clarity75 +4
Engagement82 +27

Riff scores and improves your writing — then learns from every reader interaction.

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Preview: Your first issue will appear here

Tell Riff your topic and voice. We'll build your first issue using best practices from 1,000+ top newsletters.

One newsletter, many personalized versions
Rachel
David

Same voice. Different conversation. Personalization starts with data — conversations make it personal.

Not just a newsletter. A conversation.

Every reply, click, and open teaches Riff more. Watch relationships build over time.

One reader. Eight weeks. Watch the relationship build.

Rachel Week 1
📩 Replied: "I just buy whatever has a cool label honestly"
Elena's next riff:
No judgment — everyone starts there. But try this: grab one bottle you'd normally pick AND one from the same region that looks boring.
Rachel Week 2
🖱️ Clicked: "3 bottles under $25" link
Elena's next riff:
That Trimbach Riesling I mentioned? Grab it this week. It's the fastest way to figure out if you're a white wine person.
Rachel Week 4
📩 Replied: "Ok the Riesling was amazing. I think I like white wine??"
Elena's next riff:
Welcome to the white wine side. Next step: try a Chablis. It's Chardonnay but nothing like the oaky stuff you've had. Under $20. Trust me.
Rachel Week 6
🖱️ Clicked: "wine and food pairing basics"
Elena's next riff:
Forget pairing rules. One rule: acidic wine + fatty food = magic. Chablis with fried chicken. Sancerre with pizza. That's it. That's the whole rule.
Rachel Week 8
📩 Replied: "I brought a bottle to dinner and everyone asked me where I learned about wine 😂"
Elena's next riff:
That's the moment. Eight weeks ago you were buying by the label. Now you're the friend with good taste. My work here is almost done. Almost.

Now multiply that by every reader.

Same newsletter. Same week. Ten different relationships — each driven by what that reader actually did.

Rachel
Rachel
beginner, $15-25 budget
📩 Replied: "I just buy whatever has a cool label"
That Trimbach Riesling I mentioned? Grab it this week. At $18, it's the fastest way to figure out if you're a white wine person.
3 bottles under $25 →
David
David
collector, 600+ bottles
🖱️ Clicked: "cellar management guide" in issue #3
How'd the cellar audit go? If you found more than 50 bottles past their window, we should talk about a drinking schedule. Seriously.
Download the audit template →
Priya
Priya
hosting a dinner party Saturday
📩 Replied: "hosting 12 people this Saturday, help"
For 12 on Saturday — three bottles of Coudoulet de Beaucastel, two Sancerre. Budget $130 total. Everyone will think you spent double.
Dinner party wine cheat sheet →
Marcus
Marcus
into natural wine, skeptical
🖱️ Clicked: every natural wine link, skipped all Bordeaux
I know you think conventional wine is all corporate. But the Trimbach family has been making wine since 1626. That's not corporate. That's obsession.
Natural vs. conventional: honest take →
Sarah
Sarah
buying corporate gifts
📩 Replied: "need wine gifts for 20 clients, $30-50 range"
For client gifts at $30-50: Châteauneuf-du-Pape looks impressive and nobody returns it. Avoid champagne — too generic.
Corporate wine gift guide →
James
James
retired, loves Italian wine
👀 Opens every issue, averages 4 min read time
If you're heading to Tuscany this fall, skip Chianti Classico tourist tastings. Drive south to Montalcino. I'll send you three producers who do private visits.
Tuscany wine trip planner →
Tomoko
Tomoko
somm student
🖱️ Clicked: "blind tasting tips" and "regional profiles"
That Garnacha from Borsao is a good blind tasting ringer. Most people call it Syrah on the nose. Mid-palate weight is your tell.
Blind tasting cheat sheet →
Carlos
Carlos
restaurant owner
👀 Only opens issues about pricing and margins
By-the-glass tip: that Borsao Garnacha costs $7 wholesale. Pour it at $14/glass. Tastes like a $20 glass. Your margins will thank you.
Restaurant wine margin calculator →
Leah
Leah
sober curious
🖱️ Clicked: "non-alcoholic options" link in issue #4
Tried Proxies yet? Made by a former Eleven Madison Park sommelier. Not grape juice. Actually complex. I was skeptical too.
Best non-alcoholic wines 2026 →
Ben
Ben
weekly date night
📩 Replied: "just need one good bottle for Friday, every Friday"
This Friday: Côtes du Rhône, any producer, $15-20. You literally cannot go wrong. Pair with whatever you're eating.
This week's date night bottle →

Same writer. Same week. Ten conversations — each one driven by what that reader actually did.

📩 = replied   🖱️ = clicked   👀 = read behavior

That's a riff.

Not just a newsletter. A conversation. Personalized, conversational, smarter with every interaction.

Works for wine writers, fitness coaches, VCs, teachers, local businesses, anyone with an audience and something to say.

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